Terroir Vignoble

Role: Brand Designer
Client: Cassidy Lappin (Author)

Developed a cohesive brand identity for an adult dystopian writer, translating her voice and storytelling style into a visual system that feels earthy, muted, and minimal.
- Designed full brand identity across social, print, and digital platforms
- Created hand-drawn illustrations to reflect the tone of her writing
- Developed website design and visual direction for online presence
- Built social media templates aligned with her voice and messaging
Results:
- Established a distinct and recognizable author brand
- Strengthened audience connection through cohesive visual storytelling
- Created a flexible system for ongoing content, promotion, and growth
Brand Identity • Illustration • Art Direction • Social Media • Web Design

I began by researching and creating a moodboard that reflects Cass’s brand mission and visual tone. The concept leans into muted forest greens paired with timeless, classical typography to establish a refined and grounded identity.

Whatever it is, the way you tell your story online can make all the difference.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.