Composed By Cass

Role: Brand Designer
Client: Cassidy Lappin (Author)

  • Developed a cohesive brand identity for an adult dystopian writer, translating her voice and storytelling style into a visual system that feels earthy, muted, and minimal.

    • Designed full brand identity across social, print, and digital platforms

    • Created hand-drawn illustrations to reflect the tone of her writing

    • Developed website design and visual direction for online presence

    • Built social media templates aligned with her voice and messaging

  • Results:

    • Established a distinct and recognizable author brand

    • Strengthened audience connection through cohesive visual storytelling

    • Created a flexible system for ongoing content, promotion, and growth

  • Brand Identity • Illustration • Art Direction • Social Media • Web Design

Our work speaks for itself.

Take a look at a selection of our recent projects, crafted with care and designed to make an impact. Each one tells a story of creativity, collaboration, and results.

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