Composed By Cass
Role: Brand Designer
Client: Cassidy Lappin (Author)
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Developed a cohesive brand identity for an adult dystopian writer, translating her voice and storytelling style into a visual system that feels earthy, muted, and minimal.
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Designed full brand identity across social, print, and digital platforms
Created hand-drawn illustrations to reflect the tone of her writing
Developed website design and visual direction for online presence
Built social media templates aligned with her voice and messaging
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Results:
Established a distinct and recognizable author brand
Strengthened audience connection through cohesive visual storytelling
Created a flexible system for ongoing content, promotion, and growth
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Brand Identity • Illustration • Art Direction • Social Media • Web Design
Our work speaks for itself.Take a look at a selection of our recent projects, crafted with care and designed to make an impact. Each one tells a story of creativity, collaboration, and results.