Gensend Missions
Role: Social Media Creative Director
Location: Los Angeles & Bay Area
Timeline: 2023–2024
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Led social media strategy and content creation for a large-scale missions organization, focusing on storytelling, community engagement, and event promotion.
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Directed social media content strategy and posting schedule
Produced Instagram Reels featuring testimonials and team stories
Captured photography for events, outreach, and team culture
Led weekly creative meetings to align team direction
Designed content for posts, stories, and campaign promotion
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Increased engagement through consistent, story-driven content
Strengthened brand presence across multiple cities
Built community connection through authentic visual storytelling
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Item description
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Creative Direction • Social Media Strategy • Photography • Content Creation • Marketing
I began by researching and creating a moodboard that reflects Cass’s brand mission and visual tone. The concept leans into muted forest greens paired with timeless, classical typography to establish a refined and grounded identity.
Here, creativity meets opportunity.
We bring creativity and expertise to everything we do.
Where Ideas Take Shape
Where creativity meets clarity, and vision meets action.
We believe in doing things differently—with intention, with passion, and with people at the center of it all. Every detail here reflects that mindset.
It All
Begins Here
We bring creativity and expertise to everything we do.
Here, creativity meets opportunity. Whatever you're building, we're here to help you take the first step with confidence.
Built for Possibility
Create something you're proud of.
Whether you're just starting out or taking things to the next level, we have everything you need to connect, engage, and make something truly yours.
Our work speaks for itself.
Take a look at a selection of our recent projects, crafted with care and designed to make an impact. Each one tells a story of creativity, collaboration, and results.
