Built and led the full creative direction of a growing campus ministry, transforming it into a cohesive and visually recognizable brand across all platforms.

• Grew and led a creative team from 1 to 6 members

• Designed a full brand identity system across digital, print, and merchandise

• Directed and produced branded photoshoots from concept to delivery

• Managed social media strategy, content creation, and posting schedules

• Mentored team members and led weekly creative direction meetings

• Increased social following from 400 to 1,000+ in a short timeframe

• Two merchandise collections sold out, requiring restocks

• Elevated brand consistency across events, social, and campus presence

Creative Direction • Brand Identity • Photography • Team Leadership • Social Media